Corporate Team

  • Philip Rooyakkers

    CEO & Founder

    Philip is a life-long entrepreneur who holds a passion for business and for pets. As co-founder of The Urban Puppy Shop, Philip has over the past 10 years successfully built it into the largest and “best” doggy daycare and service facility in Vancouver.

  • Martin Eady


    Martin is a Chartered Accountant and a corporate finance leader with success in strategic planning, operations, and financial controls.
    Most recently, Martin was the head of Corporate Finance and Compliance with the BC Securities Commission.

  • Darren Stone


    Darren was one of the founders of Verrus Pay by Phone and successfully sold this company 3 years ago. With over 20 years of proven success in software development, he believes technology is key to complete pet protection.

  • Laurie Schroeder

    Communications Specialist

    With a background in coaching, consulting, and training, Laurie is known for her effectiveness in communications.  She is co-founder of The Urban Puppy Shop and holds on-the-ground business planning, development and management skills.

  • Dr. Daesik Jang

    Lead R&D Engineer

    Daesik holds a PhD in Computer Science and 15+ years demonstrated expertise in computer vision and pattern recognition technology.  He has specialized in R&D and the focus of his current research is face detection and recognition.

  • Susan Eick

    VP of Strategic Partnerships

    Susan was a senior leader in the US banking industry for Chase Morgan. She brings over 25 years experience in scoping, developing, and launching SaaS products and B2B service offerings including business strategies for companies in transformation.

  • Muhammad Fatemi

    Software Engineer

    Muhammad is an enthusiastic software engineer with 7+ years proven success in system architecture and user experience design across multiple industries including media, education, and e-commerce.